Plaza Zaragoza Case Study Option

About Zaragoza

Zaragoza is known as a professional venue with the charm of a small town. The capital of the Aragón region is the most populated city (700,000 inhabitants) in the Ebro Valley.

Enjoy strolling through the historic streets and be amazed by the hidden spots waiting to be discovered. We have drawn up a list of sights that you can't miss: churches, monuments, bridges, natural spaces ... all laden with history and the dynamism of a modern city.

Zaragoza is also known for its simple and nutritious cuisine, characterized by the use of local fruit and vegetables and good, affordable wines.

Zaragoza is a well connected city, halfway between Madrid and Barcelona (both with international airports). A high-speed train service runs frequently during the day, connecting Zaragoza with Madrid (1 hour 15 minutes) and Barcelona (1 hour 30 minutes). Traveling in Spain is easy and affordable. Read more about traveling to Zaragoza here.

Access the 10-day weather forecast for Zaragoza here.


OSM venue

The OSM will be held at the Auditorio de Zaragoza (C/ Eduardo Ibarra, 3), in the centre of town.

For more information about travel to Spain and Zaragoza, click here.

More practical information about the city can be found here.


Traveling to the OSM venue

Trams run from the city center to the OSM venue every five minutes. Please make allowances for increased numbers using the service during the OSM.

At 12.8 kilometres long, Line 1 of the Zaragoza Tram crosses the city from the southernmost point to the northernmost, going through the centre and the Old City. Read more about public transport and Bus Card options in Practical Information. Read more about the tram line and timetable here (in English).

Alternatively, if you have time and feel like enjoying the outdoors, it takes about 30 minutes to walk from Plaza de España in the city center to the OSM venue. Follow the tram line! Easy!


About the region

This corner of the world provides a case study for the complexities of climate, biological, geological and human processes during the Quaternary in "boundary" regions, where synergies, feedbacks and interconnectivity are essential parts of global dynamics.

The strategic geographic location of the Iberian Peninsula, where continents meet and oceans and seas converge, provides exceptional opportunities to investigate the dynamics of climate, environmental and human evolution in frontier regions during the Quaternary.

The Iberian Peninsula has long been a cultural bridge between Europe and Africa, playing an important role in human evolution and migrations. It also constitutes an essential link between the Atlantic Ocean and the Mediterranean Sea, acting as a main player in all land-ocean interactions at these mid latitudes.

This region offers numerous examples of past and present global challenges faced by societies and how paleoscience may guide us to a better common future.


Case | HBS Case Collection | June 2009

Plaza, the Logistics Park of Zaragoza


In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for Zaragoza Logistics Platform) would be by far the largest logistics park either built or under development in all of Europe. This case illustrates the motivations behind such an undertaking, the reasoning used in deciding the feasibility of the location of the park, and also the advantages (and disadvantages) related to the project. The case provides sufficient data to prepare an analysis from the point of view of a potential customer, where the cost advantage or disadvantage of locating a facility in Zaragoza (with respect to Rotterdam, a preferred European location) can be quantified, and where the parameters can be changed to determine the main drivers behind such a decision, and how changes in these drivers can affect the customer's analysis. The results are meant to serve as input for PLAZA management to understand which types of customers to target, and how to address the issues that could hinder the park's projected growth.

Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza;

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