Cover Letter For Web Designer On Odesk Reviews

Hey Saxon,

Here's a simple Cover Letter I use, you might want to change it to your requirement and use it.


Respected Recruiter,

I read with interest your posting for Senior Web Developer.  I believe I possess the necessary skills and experience you are seeking and would make a valuable addition to your company.

As my resume indicates, I possess more than ten years of progressive experience in the Web Development and Web Administration field.  My professional history includes positions such as Senior Web Developer at Lism Inc as well as Empire Kred.
Most recently, my responsibilities as Senior Web Developer at Lism Inc match the qualifications you are seeking.  I assisted in the successful completion of Leafygills and Empire Kred.  My supervisor also relied on my ability to develop and work with servers.

I have attached my resume for your review and I look forward to speaking with you further regarding your available position.

Saumya Brata Dutt


Thanks !

Saumya Brata Dutt.

  • Don't use a template, actually write every cover letter and specifically talk about their project, why you are interested in it and what experience you have which relates to the project
  • Add links to any portfolio pieces you have which are relevant to the project. Add comments to why you are including them and how they relate to the project
  • Create and attach a case study to your application that features a client testimonial. Here is an example of an actual case study that I have used on multiple occasions which has helped me win over projects
  • Point out the fact that you are a native English speaker and when they hire you, then you can ensure quality communication and that the job will get done right (This goes a long way and is probably the #1 reason you will win jobs early on)
  • Ask them questions about the project in their cover letter. What information do you need to know to move forward with the project? Ask them that right up front to start the conversation

If you can do these three things in your cover letter, you will win jobs on Upwork. It may not be every job, but you will start to win jobs and build momentum overtime. 

An example of a cover letter that landed me a recurring client that provides 5-10 hours of work per week:

[Client name],

After reading over your application this looks like a perfect fit for my skill sets. I have built a large number of corporate websites, specifically on the Squarespace platform. 

My name is Jake Jorgovan and I am an American Web Designer and Squarespace expert. I love Squarespace and I have a large portfolio of sites built specifically on this platform. 

Below you can see a portfolio of my recent Squarespace projects. 

[Links to portfolio pieces]

While I am certain there will be others who underbid me on this project, I can assure you several things. 

  1. I work extremely fast
  2. I have a great design sense for American corporate design
  3. I am an American and a native English speaker. This means I can ensure quality communication in regards to the project.

A few questions I have for you about the project:

  • Why are you rebuilding the site?
  • What is the link to the current Squarespace site in progress?
  • What is the purpose of the site?
  • What features and functionality are you looking for in the site?

Thank you and I look forward to the opportunity to work with you.

Jake Jorgovan
Squarespace Expert

Communicating with clients

After sending out applications, many clients will send you a message asking follow up questions before they actually decide to hire you. Always try to respond to these e-mails as quickly as possible and answer their questions in as much detail as possible.

When you get an e-mail like this from a prospect, there is two other things you can do to help win the sale over. 

1) Ask them questions

This continues the dialogue and shows them that you have interest and want to know more about their project. Ask them any unknown questions you have about their project such as: 

  • Is their a website or materials that you need to take a look at?
  • Are you unclear about the purpose of the project?
  • What is their deadline on having the work done?

2) Talk about the next steps

Even before the project commences and you have been hired, go ahead and outline the next steps to get started. Ask for any assets or information that you may need, propose a scheduled time for a call if necessary, etc. Do whatever you can to lay out the next step in the process which makes the client feel like you are already on board.

Phase 4) Niching your Upwork profile

When you set up your Upwork profile, I recommended that you focused on 1-2 skills and I still hold to that statement. Yet over time and as you practice your craft, you will want to look for a niche within the Upwork market that you can fill and become the best at.

Early on in my Upwork career I was a 'Web Designer, Wordpress Developer and Squarespace Designer'. Eventually I realized that I had no chance in hell of being one of the top Web Designers or Wordpress Developers on Squarespace. There were simply too many. While I could always get work on these types of projects, I had too much competition with far more experience than I did.

Eventually I niched down to Squarespace design. It was my favorite type of project to take on and there was very little competition on Upwork. 

After making this decision I went through and rewrote all of the text and skill sets in my profile to be aligned with this specific niche. This lead to my profile shooting up to one of the top 3 contractors on Upwork for Squarespace.

I began getting invited to nearly every Squarespace job posted on Upwork without ever having to submit an application and I began to have more work than I could even handle. 

Don't niche too early but when you do choose your niche base it on where these three criteria meet:

  • What you like to do
  • Where there is a demand in the market
  • Where you can realistic be one of the top five in your specific niche

If you can successfully find a niche that fits these three criteria, then it is time to start raising you rates. 

Raising your rates on Upwork

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