Mcdonaldization Revisited Critical Essays

McDonaldization Revisited: Critical Essays on Consumer Culture3.7 · Rating details ·  10 Ratings  ·  1 Review

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas ofAn international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.



Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management....more

Paperback, 232 pages

Published January 26th 1998 by Praeger (first published January 1st 1998)

Увидав королеву шифровалки Сьюзан Флетчер, Чатрукьян моментально отвел. Он боялся ее как огня. Ее мозги работали словно на совсем другом уровне.

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